All the social media sites are free, that we use in our daily lives and don’t give any money for it, but the owner of these sites invest millions in Data center. Data center is a place where all the photos, videos and post are saved at a specific place.
Facebook
have 18 data center which worth over 20 Billion.
Not only
Facebook, all the social networking sites have to invest Billions of money,
then that company will manage the data of the users.
Why
Social media sites are free?
Have you
ever thought about this question, that why the social networking sites are
totally free, and creates Billions a day? Also, I don’t think you noticed this,
When we talk about a laptop or mobile that I have to buy, with our friends,
after sometime you see the ads of laptops and mobiles in your social media
account like Instagram and Facebook. Here we cover these types of questions.
Attention
makes money, here this theory is perfect. From your attention social media
sites makes money. Yes really from your data the social sites makes money. You
think that how social networking sites track our data if we only login into it
and post 1 or 2 photos and sometime not post any photos?
There is the
data scientist in that company who have to check and track the habits of users
and show ads according to it. Literally social media sites know your ideas,
what you like if you sad or happy, what are your favourite dishes and many
more. Your like, comment, follow or Subscribe is the big factor that help data
scientist to track your information and habits.
If you like
these types of video you have only that type of ads on your social media.
How
using data of user, social media makes money?
All the
famous social media sites are interconnected with each other and make money by
showing relevant ads.
In past if
you visit a website and login into it and come second time, that time you also
have to login into it, means that time the websites have not own memory which
save and track your information. This is problem is solved by Lou Montulli, introducing
the term “Cookies”, this cookies is act like the memory of the website which
save the information of the user. Have you ever notice, if you visit website it
ask to accept cookies, if you ok on it, the website save your information on
memory for future.
If you
noticed when you visit a website there is the icon of another website like
Facebook, Instagram and Amazon. By clicking through that icon if you visit
another website and search about Mobiles and come to that website it is more
chances that the website shows you the ads of Mobile. This is literally doing
by third party cookies.
That’s why
developers or owners of these websites says “Data is more valuable than the
oil”.
As these
data are valuables the hackers hack these data from the server and do identity
fraud or sell it in dark web.
True
Examples: In 2021 the data of 4.5 million customers of Air India were hacked by
hackers.
Just like
this in 2020 the data of 20 million customers of Big basket were hacked by
hackers and sold at dark web.
Social
media know you behaviour, your upcoming action, who have you date, do you have
job offer or not, your financial status, what type of ads you like and chance
to click to in it, which political party you support, your religious opinion
and many more.
Real
Story
There was a
girl named “Juda” in Paris who used Tinder after her breakup. When she use this
app she had satisfaction about her profile, that’s why she send emails to
Tinder continuously for past 6 months. After this the Tinder send the
information of Juda of 800 pages. In which Juda only use Tinder for some time
and Tinder have information about her of 800 pages. After reading that pages
Juda was surprised because Tinder have information about Juda, which actually
Juda also don’t know. From that data it out that Tinder know that how many
times she feels lonely in this week, which types of boys she likes, and when
she was more attracted in boys.
Legal
Term and Conditions
The term and
condition of any company is boring because the company access you data by
clicking tick into it. Any company that creates term and condition page which
is very boring to read and anyone cannot understand that easily because it is
written in 20,00 words to make more boring and cannot understand by any people
easily. When you click tick on the term and condition of the website you are
signing a contract that you can use my data, so use social media carefully.
Sleep
is my enemy
Attention is
very important for social media companies to make money. The company have not
the idea when you are sleeping. Netflix owner said that “Sleeping is my enemy”
because he know that we cannot understand and predict the next step of users.
Political
involvement
Political
parties also involve in this social media to make more people his/her follower
or manipulate people by buying data. Yes really this is done already in past.
In 2018 “Donald Trump” buy the data of 50 Million users and give to his
foundation called Cambridge Analytica. This foundation track the data of the
users and check which users can vote us, push to vote to who were vote us from
some positiveness. Using this the Donald Trump won the vote.
Social
media as a tool
Countries
use this social media to make the another countries back by showing bad content
to other and useful content to own country.
TikTok did
this: TikTok shows very useful content like educational video to the children
of own country China who are below 14 years and also set time limit of 40
minutes per day for a student, but in America who are below 14 years children
TikTok show irrelevant content which lead to greatest loss in the mindset of
America’s children. And one survey said that China students wants to become
Scientists, want to make rocket but America’s student wants to become
Youtuber/Vlogger.
